Spectrum Enterprise struggled to generate high-quality leads and optimize conversion rates across multiple channels, leading to inefficiencies in their customer acquisition strategy.

Contributed to a multi-channel campaign across Google Display Ads, Programmatic, and Google Search Ads. My role involved:Designing targeted, compelling assets tailored to each platform and audience segment.Aligning creative assets with a strategic approach to optimize lead generation efforts across all channels.

50% in conversion rates
33% decrease in cost-per-lead
Over 6,000 high-quality leads

Jabra faced the challenge of building brand awareness and generating leads during its entry into the U.S. market, requiring a targeted approach to maximize impact across digital channels.

As a senior graphic designer, I played an integral role in creating compelling assets for social media and the Google Display Network. My contributions included:

Crafting engaging, platform-specific visuals to drive audience interaction and conversions.

Collaborating with the marketing team to ensure assets aligned with Jabra’s goals of market penetration and lead generation.

Achieved 8x return on ad spend (ROAS) through highly effective social media lead-generation campaigns.

Drove impactful engagement and conversions with targeted Google Display Network ads, bolstering Jabra’s U.S. market presence.

The university faced high competition and struggled with high CPLs due to poor targeting and inefficient spend. A data-driven, multi-channel approach was needed to improve lead quality and drive enrollments.

Created optimized assets for Google & Bing Search, GDN & Programmatic Display, and Meta & LinkedIn ads.

Key tasks included:
Designing targeted visuals for high-intent prospects and broad awareness.

Developing re-marketing assets to nurture leads at every funnel stage.

Collaborating with the media team to align creative with audience segmentation for maximum performance.

800% increase in lead volume
117% increase in conversion rates
‍35% reduction in CPL
‍604% boost in CTR

As a Senior Graphic Designer at AiMediaGroup, I led the design and creation of a wide range of marketing materials that contributed to the company’s brand identity and client success. My work spanned multiple formats, including:

-Websites
-Paid and organic
-social media ads
-Display ads
-Presentations
-Print collateral
-B2B and B2C advertisements
-Video ads
-UI/UX dashboards
-Sales enablement resources

Collaborated closely with cross-functional teams to ensure all creative deliverables aligned with both internal goals and client objectives. Through a data-driven, user-centric approach, I crafted engaging designs that not only elevated the brand but also drove campaign performance and strengthened client relationships

Drove client expansion and revenue growth through impactful marketing assets that optimized campaign performance.

Strengthened client retention and built strong relationships by delivering high-quality, goal-aligned designs.

Enhanced brand identity across multiple channels, ensuring consistency and recognition.

Contributed to company growth by generating measurable results and maximizing ROI from creative projects.